When the CEO post was offered to Sunil Duggal who was no novice to the FMCG sector was not easy. Many left because of his position elevation, many were asked to leave.
Mr. Sunil Duggal took over the post of CEO post the former CEO Ninu Khanna stepped down the post having fall out with the management.
The company had suffered an all time low, a dip in the profits, despite being a known brand for years and competitors growing and the biggest one being PATANJALI which bet them at ayurvedic product.

Sunil Duggal said that they were almost tempted to invent a mint-based toothpaste to beat their other corporates but they felt it's best to stick to their DNA which is Ayurveda. But PATANJALI was growing stronger everyday with the masses following the legacy of Ram Dev Baba and his ayuvedic products. Also more, the Patanjali products were priced at much lesser than Dabur and Dabur was questioned about their product pricing. Mr. Sunil Duggal says that he does not want to get into a head to head war with Patanjali, instead strengthen their DNA. The transformation of Dabur's Laal Dantmanjan into the red toothpaste was a huge sucss. Amonsgt Dabur's product after research it was found that Dabur Hair oil Dabur Chawanprash and Dabur Honey was still people'sstrongest choice amonst other leading products in the market.
Despite Dabur's age old reputation and many yaers of presence and brand value, Dabur sure saw a dip in the profits but their CEO Mr.Sunil Duggal with his good strategy played saved the company and he continues to strive as Dabur's best CEO and is known as Dabur's Cinderlla Man - The teo time best CEO award winner in the FMCG Sector and has transformed the family-run company into a professional corporate company.
When asked about retirement , the CEO hubly replies that he doesn't know yet and retirement sounds scarey but he assures a smooth transition of the position to the next deserving candidate.
With many corporates srpinging overnight like mushrooms, even big brands like Dabur have to face tough competition and FMCG Sector has ceertainly is in the middle of a digital transformation , flux and fiervr competition.It is predicted that Patanjali will take over Dabur in the long run , but that is still far ahead. For now Dabur is still the king of the market when it comes to Dabur Chawanprash, Hairoil and Dabur Honey.
All thanks to the two time CEO winner Sunil Duggal, wishing the gentleman all the very best of whatever is left of his tenure in the company and the ground-breaking transformation that he has done with the company is commendable.
Mr. Sunil Duggal took over the post of CEO post the former CEO Ninu Khanna stepped down the post having fall out with the management.
The company had suffered an all time low, a dip in the profits, despite being a known brand for years and competitors growing and the biggest one being PATANJALI which bet them at ayurvedic product.

Sunil Duggal said that they were almost tempted to invent a mint-based toothpaste to beat their other corporates but they felt it's best to stick to their DNA which is Ayurveda. But PATANJALI was growing stronger everyday with the masses following the legacy of Ram Dev Baba and his ayuvedic products. Also more, the Patanjali products were priced at much lesser than Dabur and Dabur was questioned about their product pricing. Mr. Sunil Duggal says that he does not want to get into a head to head war with Patanjali, instead strengthen their DNA. The transformation of Dabur's Laal Dantmanjan into the red toothpaste was a huge sucss. Amonsgt Dabur's product after research it was found that Dabur Hair oil Dabur Chawanprash and Dabur Honey was still people'sstrongest choice amonst other leading products in the market.
Despite Dabur's age old reputation and many yaers of presence and brand value, Dabur sure saw a dip in the profits but their CEO Mr.Sunil Duggal with his good strategy played saved the company and he continues to strive as Dabur's best CEO and is known as Dabur's Cinderlla Man - The teo time best CEO award winner in the FMCG Sector and has transformed the family-run company into a professional corporate company.
When asked about retirement , the CEO hubly replies that he doesn't know yet and retirement sounds scarey but he assures a smooth transition of the position to the next deserving candidate.
With many corporates srpinging overnight like mushrooms, even big brands like Dabur have to face tough competition and FMCG Sector has ceertainly is in the middle of a digital transformation , flux and fiervr competition.It is predicted that Patanjali will take over Dabur in the long run , but that is still far ahead. For now Dabur is still the king of the market when it comes to Dabur Chawanprash, Hairoil and Dabur Honey.
All thanks to the two time CEO winner Sunil Duggal, wishing the gentleman all the very best of whatever is left of his tenure in the company and the ground-breaking transformation that he has done with the company is commendable.
